The current percentage of people in Spain who suffer from anxiety disorder is increasing since stress, addiction to social networks, an accelerated society and imposed pressure are taking control of our lives. This fact could be reduced by investing in psychologists who could deal with these cases. However, people who suffer from anxiety tend to use certain habits that help them instantly but are long-term ineffective.
Several psychologists who have been investigated analyze this behavior and link it to a hedonistic and consumerist society. SOS, Society of Stress is a project born from a personal concern about this trend. The aim of the project is to criticize society's behaviour as well as making a reflection through humor. The result is a five piece set and a photographic campaign under the SOS brand.